Gabriel Diaz, President and Founder of Creative Roofing, has a strong
understanding of how a contracting business must operate to remain successful.
This knowledge comes from nearly thirty years of experience in the roofing industry.
Shortly after relocating to Sonoma County in 1971, Gabe took advantage of an
opportunity to develop trade skills as a roofer’s helper. He began an
apprenticeship, then offered by the local Carpenter’s Union. He continued to
learn an assortment of styles
by working for a variety of companies. His strong work ethic proved valuable,
and landed him promotions to Superintendent, Department Manager, and Estimator
Having worked alongside some indiscriminate roofers, he made himself a promise
that when he started his own business, he would use different hiring and
training procedures to upgrade the public perception of roofing contractors. In
1985, upon founding Creative Roofing, he implemented this idea. It remains
essential to his business persona and self image, that consumers
and general contractors differentiate Creative Roofing from the stereotypical
roofing company. Gabe considers himself to be a person of integrity and feels it
is of utmost importance to give potential customers honest roof evaluations. The
same value is
demonstrated in the customer service and workmanship that his company continues
Gabe expects the same integrity and work ethic from all of his staff. Creative
Roofing’s reputation has been built on these values, and continues to succeed
because of everyone’s commitment to them.